By Harrison Brooks
Originally published in ReaganView. ReaganView is Reagan Consulting’s forum for providing an occasional perspective on issues and opportunities relevant to the insurance distribution industry.
Technology adoption is transforming the insurance producer landscape. We recently completed a study in collaboration with BrokerTech Ventures (BTV) where we surveyed top producers from 9 Top 100 brokers. The research highlights a clear divide between tech-enabled and non tech-enabled producers—and the impact is measurable.
We defined a tech-enabled producer as a producer who embraces and actively integrates modern technology solutions into their workflow. These individuals demonstrate openness and curiosity about new technologies, believing that technology can materially enhance their performance. They invest time and energy in identifying, understanding, and leveraging technologies that provide a competitive advantage, such as outreach software, AI assistants, automated email tools, and AI-powered policy review solutions.
Tech-Enabled Producers Outperform Peers
Tech-enabled producers consistently generate more new business and operate more efficiently. Among producers under age 35, 82% are considered tech-enabled, and they brought in $171,909in new commissions in 2024, compared to $104,000for their non tech-enabled peers. For producers over age35, ~45% were considered tech-enabled, and those tech-enabled producers generated $357,700in new business, outpacing non tech-enabled peers at $280,966. The longer tenure of the older producers explains why their new business production outpaces the younger producers.
Technology Tools and Training Matter
In addition to benchmarking producer performance,the nine partner firms were evaluated on the tools they have provided to their producers across six categories. Tools in all categories are designed to improve producers' efficiency and effectiveness. 67% of firms supply outreach software andAI assistants, and 89% provideAI customer policy review and sourcing tools. For example, one firm that adopted anAI-powered policy review tool saw immediate benefits, with producers saving over 30 minutes per day on average within the first month of implementation.
Training plays a crucial role in adoption, with 78% of firms offering technology training to ensure producers can utilize these solutions efficiently.
Bottom Line
The data is clear: tech-enabled producers generate in excess of ~30% more new business than their non tech-enabled peers. As the industry evolves,technology aptitude is becoming a key hiring criterion, and ongoing training is essential for maximizingROI on tech investments. The producer of the future is not just skilled in sales—they’re empowered by technology to drive growth and deliver superior results.
Partner, Reagan Consulting
*This document includes only general information and should not be relied upon as legal,tax or compliance advice.
Copyright © 2025 Reagan Consulting, All rights reserved.
Friday, October 17, 2025