Editorial

THE EMPLOYEE BENEFITS CONNECTION

Friday, September 29, 2023

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GIVING EMPLOYEES, EMPLOYERS, AND BROKERS THE POWER TO DEMYSTIFY AND DELIVER HEALTH AND WELLNESS BENEFITS USING AI

To Guy Benjamin, health and wellness benefits should not be a mystery to those who use them. Yet, for the U.S. transplant, his observation of the confusion surrounding the benefits arena became the genesis of a company that bridges the benefits gap for employees.

Benjamin, co-founder and CEO of Healthee, an artificial intelligence (AI) platform that speeds delivery of healthcare benefits information, saw the disconnect between employees and their benefits when he started working in the United States after his Israeli Air Force career. From his first day at work in U.S. corporate culture, he realized that the only people in a company who understood their health and wellness benefits were the people in charge of administering them, and even they were sometimes confused.

“Healthcare is confusing,” says Benjamin. “It’s filled with jargon and complexities that are intimidating and overwhelming for the very people it’s meant to help. What will my out-of-pocket cost be? When will I meet my deductible?”

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Friday, September 29, 2023

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