It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.
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June 12, 2020
May 28, 2020
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